The Year I Didn't Know
We sold our forever home, moved two hours to a town where we knew nobody, had a baby, and bought a laundromat, all in ...
My grandfather farmed cotton through droughts, freezes, and everything Southwest Oklahoma could throw at him. A lesson he gave me in high school...
The People Inside the Color
This series was never really about paint. It was about what your walls say
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What Each Color Actually Does
Blue, green, yellow, red, and the聽90 minute customer.
The Store That Was Too Nice
Modern and clean or warm and cozy? The answer was never about your taste. It is about the
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The White Wall Problem
Your walls are talking to every customer who walks through your door. Most owners never chose the words.
The Customer Who Never Signed Up For Anything
The final word on why they stay.
THE FEATURE
Somewhere in your store right now there is a woman who has been coming every Tuesday for four years.
Sh
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"The Most Expensive Gap In Your Business"
Seven out of ten people who try Wash and Fold for the first time never come back for a second order.
Did you catch that? It is the single most expensive num...
"The $30 Save"
Last week I left you standing in a parking lot.
A regular customer, a family worth $4,680 a year, drove off after one of our attendants carried his laundry out the door and set it on ...
You will spend the rest of your career chasing new customers.
That is the trap. It feels like growth. A new face is proof the marketing is working, proof the sign out front is doing its job, proof th...
Last week, I took you back 250 years.
I told you about colonial laundry in 1776, about the women who washed soldiers' clothes during the Revolutionary War, about Sarah Osborn Benjamin who followed th...
We The People: The Ones Who Kept Us Clean
This year, America turns 250 years old.
I've been thinking about that number for a while now. A quarter of a millennium. And I kept asking myself what, if a...
