Do the Math for Them
How customers actually respond after a price increase, the exact words we use when someone complains, and the math that e
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Just Like Clockwork
Why I never announce a price increase, and the exact system we use to raise prices across three stores without the drama.
The Quarter I Was Scared Of
I waited 18 months to raise prices at our first store. Here's what that fear actually cost me.
Key take
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Nobody Goes Home
Six years. Over a hundred team members. Not one person ever sent home. This is the promise everything else in this series ex...
Harvest Season Discipline
The money is rolling in right now. Here's exactly what we do with it, and the two temptations that take good ...
A Data Mining Company Disguised as a Laundromat
People lie. Data doesn't. This is the weekly system that replaced my fear, and how it tells m...
The Year I Didn't Know
We sold our forever home, moved two hours to a town where we knew nobody, had a baby, and bought a laundromat, all in ...
My grandfather farmed cotton through droughts, freezes, and everything Southwest Oklahoma could throw at him. A lesson he gave me in high school...
The People Inside the Color
This series was never really about paint. It was about what your walls say
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What Each Color Actually Does
Blue, green, yellow, red, and the聽90 minute customer.
The Store That Was Too Nice
Modern and clean or warm and cozy? The answer was never about your taste. It is about the
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The White Wall Problem
Your walls are talking to every customer who walks through your door. Most owners never chose the words.
