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When It Stops Being Something You Do and Becomes Who They Are gratitude Jun 30, 2026

In the first 12 months of owning our first laundromat, we had 4 attendant positions.

63 people filled them.

Sixty-three.

We couldn't keep a person behind the counter long enough to learn their last...

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When Gratitude Goes Beyond the Job gratitude Jun 23, 2026

THE FEATURE

When Gratitude Goes Beyond the Job

I've talked about handwritten notes. I've talked about public bonus announcements. I've talked about Hannah writing cards to the same person three time...

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How To Actually Express It gratitude Jun 16, 2026

THE FEATURE

Last week we covered the problem. A paycheck is not gratitude. Most owners think it is, and their teams quietly disagree.

This week is the harder part. Knowing gratitude matters is one t...

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The Currency of The Heart gratitude Jun 09, 2026

Most laundromat owners would tell you they appreciate their team.

Ask them when they last expressed it - specifically, personally, intentionally and the silence says everything.

Here's the honest tr...

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Now It's Your Turn life change why Jun 02, 2026

Three weeks ago I told you about a woman with a red wagon.

I told you about a cattle rancher who needed someone to wash his wife's dresses before he buried her.

I told you about a young woman who lo...

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What It Looks Like When You Live It life change purpose why May 26, 2026

He was carrying a small laundry hamper and staring at the buttons on my washer like they were written in a foreign language.

I could tell he needed more than directions.

I had no idea what I was act...

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What It Costs You To Never Ask purpose why May 19, 2026

He told me, with a straight face and a proud smile, that he walked his laundromat every night and removed the "out of order" signs his own customers had left on broken machines.

So the next person wo...

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The Day I Understood What I Was Actually Building why May 12, 2026

She pulled a beat-up red Radio Flyer wagon through my front door and asked if she could bring it inside so it didn't get stolen.

I said "absolutely."

What happened over the next hour changed everyth...

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Happy Hour May 05, 2026

The Feature

Last week I said your store runs 168 hours a week and most owners are only making real money during about 80 of them.

This week is the fix.

A few years ago at Wash Bar, we started askin...

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The $100K Gap, Part 3: Your Store Runs 168 Hours a Week. You're Only Monetizing 80. revenue Apr 28, 2026

THE FEATURE

Most laundromat owners think about revenue in one of two ways: daily totals or monthly totals. They check their payment system at the end of the day and see a number. At the end of the mo...

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The Second Register You Never Opened revenue Apr 21, 2026

THE FEATURE

Last week we talked about pricing. If you missed it, the short version is this: most owners are undercharging because they set prices based on the competition instead of their own numbers...

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The $100K Gap Starts Here Apr 13, 2026

THE FEATURE

I talk to laundromat owners every single week. Owners with good locations. Good equipment. Decent traffic. And almost all of them are leaving money on the table.

Not because their stores...

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