Laundromat Owner Blog: Pricing, Staffing, Wash & Fold and Marketing

The Customer Who Never Signed Up For Anything

The final word on why they stay.

"The Most Expensive Gap In Your Business"

Seven out of ten people who try Wash and Fold for the first time never come back for a second order.

Did you catch that? It is the single most expensive num...

"The $30 Save"

Last week I left you standing in a parking lot.

A regular customer, a family worth $4,680 a year, drove off after one of our attendants carried his laundry out the door and set it on ...

You will spend the rest of your career chasing new customers.

That is the trap. It feels like growth. A new face is proof the marketing is working, proof the sign out front is doing its job, proof th...

The Four Groups That Close the Gap (Part 2 of 3)

Last week we talked about the two questions every laundromat owner needs to answer:

What do you want to be known for?

What are you actually known fo...

Most laundromat owners are obsessed with the wrong things.

Cycle prices. Equipment upgrades. Whether to add a loyalty card. How to beat the laundromat two miles down the road.

I get it. I've been th...

Turning Self Serve Customers Into Loyal Weekly Wash & Fold Clients

I'll say the quiet part out loud, because it took me years to figure this out.

Customers do not wake up emotionally attached to you...

Your Google profile is your storefront before anyone ever pulls into your parking lot. And the uncomfortable truth most owners will not admit: your response to a bad review matters more than the revie...

If I told you there’s an upgrade you can make to your laundromat that costs almost nothing, improves customer retention, protects your reputation and helps you prioritize the right improvements, you’d...