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The red last-load lights glowing along a laundromat's hexagon ceiling

The Magic Kit · Vended Laundry Experience · Anaheim

The Magic
Shopping List

For Your Laundromat.

Every product from Hannah's talk that we run in our own stores, how we use it, and where to get it. Organized by the senses your customers walk in with.

Hannah Chapman · Laundry Advisors

Sneak peekThese 16 products are a small piece of the Master Shopping List our members use every day.See what members get →

01 · Sight

Sight.

What they see before they ever walk in.

"OPEN" feather flags in one of our stores

"OPEN" feather flags

LookOurWay 12 ft "OPEN" feather flag with complete pole kit

How we use itWe keep several in different colors, but we don't leave them up all the time, because people stop noticing what they see every day. When a new store opens, they stay up for the first couple of weeks. After that, we skip the first weekend of the month and the mid-month payday weekend, when we're already busy, and put the flags out in weeks 2 and 4, when it's usually slower. Something new by the road catches the eye of everyone driving past.

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Color-changing LED strip lights ("last load" signal) in one of our stores

Color-changing LED strip lights ("last load" signal)

Govee RGBIC LED strip lights (app + Bluetooth)

How we use itEvery store has them, dozens of strips in all. At Pauls Valley about 15 strips run between the ceiling lights. At the other stores they run along the bulkheads. All day they cycle through random colors that match the room. At 8 PM, last-load time, they automatically switch to red and start moving toward the dryer wall at Pauls Valley, or pulse at the other stores. Customers instantly know things have changed and it's time to head to the dryers, without an attendant saying a word.

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Shirt folding board (adult) in one of our stores

Shirt folding board (adult)

BoxLegend V5 shirt folding board (tri-fold)

How we use itThe same tri-fold board retail clothing stores use. Every store folds every wash-and-fold shirt with it, so shirts come back the exact same size no matter which location did the work. We have a kid-size board too.

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Light-up tip jar in one of our stores

Light-up tip jar

"Feeling Tipsy" light-up glass tip jar with LED base, 4.1 x 7.8 in

How we use itWe switched to these about 2 years ago. The plug-in LED base can stay one color or cycle through a rainbow. We keep ours on blue to match our brand colors. Our attendants say the light draws more attention to the jar, and they get more tips.

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Sticker surprises for wash & fold in one of our stores

Sticker surprises for wash & fold

Three sticker rolls we rotate through the year

How we use itWe put these on wash & fold orders. A "love your order? leave a review" sticker goes on at random times all year, a Santa "special delivery" sticker between Thanksgiving and Christmas, and a "little sunshine" sticker to brighten someone's day. Opening the bag feels like a little gift, and the review sticker asks for a review without anyone saying a word.

Review stickersHoliday stickersSunshine stickersCheck price on Amazon
Digital and video signage (screens + software) in one of our stores

Digital and video signage (screens + software)

OptiSigns software + OptiStick digital signage player

How we use itEvery location runs OptiSigns. It's cloud-based, so we control every screen from anywhere in the world, from the phone app or a computer. It runs our music and our visuals. We have separate playlists for mornings, afternoons, weekends and holidays, all scheduled on a calendar, and the music changes every day automatically. Dozens of built-in widgets show our Google and Facebook 5-star reviews, Google Maps and more without us touching it.

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03 · Smell

Smell.

The sense with the strongest emotional pull.

Scent diffuser machine in one of our stores

Scent diffuser machine

AROMADD smart waterless scent diffuser, covers 3,500 sq ft, 600 ml

How we use itOne or two in every store, and we've used them for years. It can stand on its own or be piped straight into the HVAC system. Bluetooth app scheduling: ours come on 15 minutes before we open and shut off 30 minutes before we close. Connect it to Wi-Fi and you can control it from anywhere in the world. One 600 ml fill lasts us about 90 days, so we only refill it 4 times a year.

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Signature scent oil in one of our stores

Signature scent oil

Hotel Collection diffuser oil – Ritz C

How we use itOur signature scent and Josh's personal favorite. Inspired by the Ritz-Carlton lobby, so the store smells like a high-end hotel. We buy it in bulk and run it in every diffuser at every location for most of the year.

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Air ozone generator (after-hours odor control) in one of our stores

Air ozone generator (after-hours odor control)

Airthereal MA5000 ozone generator, covers 2,000 sq ft

How we use itSeveral in every store, and we've run them for years. They're on smart switches with a schedule, so they run when the store is empty and the diffuser is off: overnight, for 1.5 to 2 hours every morning before we open, and for an hour or two in the evening after close. They clear out odors so the store starts every day fresh.

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HEPA air purifier in one of our stores

HEPA air purifier

OdorStop Home HEPA air purifier with UV light and activated carbon

How we use itWe run these in our stores to catch odors before they settle in, alongside our diffusers.

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05 · Touch

Touch.

What makes the visit easy, for customers and your team.

Loading-zone parking sign in one of our stores

Loading-zone parking sign

"No Parking – Loading and Unloading Only" aluminum sign, 12 x 18 in, 3M-grade reflective

How we use itWe always save one or two parking spots right by the door for drop-offs, so wash-and-fold customers never have to carry their bags far. Since adding these, we get more frequent drop-offs.

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Fingerprint bathroom lock in one of our stores

Fingerprint bathroom lock

Smart keypad + fingerprint door lock with app and Bluetooth fob

How we use itOur most-bought item. We own more than 10, on every restroom and every secure door in every store. Each attendant gets a personal passcode and their fingerprint is scanned, so the lock keeps a record of who came and went and when. From one app we can pick any location and any door and unlock it remotely. A Bluetooth key fob is the backup if anything ever fails, and there's a physical key nobody carries.

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Wi-Fi temperature & humidity sensors in one of our stores

Wi-Fi temperature & humidity sensors

Govee hygrometer / thermometer 3-pack with Wi-Fi gateway

How we use itIn every store, running in the same Govee app as our lights and smart plugs. The sensors report over Bluetooth to a hub that sends everything over Wi-Fi, so from anywhere we can check how each store feels to the customers sitting in it. We set alerts, so if a store gets too humid, too dry, too hot or too cold, we know right away, even with the HVAC running.

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Behind the curtain

Behind The Magic.

Disney has tunnels. We have a warehouse.

Wall-mount retractable belt barrier in one of our stores

Wall-mount retractable belt barrier

Crowd Control Warehouse WMB-230 wall-mount retractable belt barrier, 30 ft

How we use itMounted at the end of our plumbing racks and at other key spots in every building. In the evenings we close off one row of washers or dryers at a time so attendants can clean while customers keep washing. If there's a big spill, a machine overflow or soap on the floor, we pull the belt across and send customers to other machines while we fix it.

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Smart plug switches in one of our stores

Smart plug switches

Govee smart plug switch, 4-pack

How we use itThese turn our ozone generators on and off on a schedule automatically. Everything is in the Govee app, so we can override any plug from our phones, but day to day it all runs on its own.

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Book: Unreasonable Hospitality by Will Guidara in one of our stores

Book: Unreasonable Hospitality by Will Guidara

Unreasonable Hospitality, Will Guidara (2022)

How we use itThe biggest influence on how we built the experience in our stores. Hospitality isn't only for restaurants and hotels. Clean, dry and on time is the service. Hospitality is everything around it: how customers are greeted, what they see, and how easy we are to deal with.

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Your homework

Walk In Like It's
Your First Time.

Sight

Google Business Profile. Take down one paper sign. Find your color.

Sound

Pick the playlist yourself. Fix the squeak.

Smell

Find a scent only you have. Diffuser. Soap. Ozone.

Taste

Ask customers what to stock. Sweet. Salty. Drink.

Touch

Ask your team what would make work easier, and what barriers to remove for customers.

For Laundry Advisors members

This Was The Preview.
The Full List Changes Everything.

You just saw 16 products. Our members get the Master Shopping List: every product we run, from over a dozen vendors, with the member pricing that saves us thousands of dollars every year.

The Magic Kit · Free

  • 16 products from Hannah's talk
  • Regular Amazon prices
  • How we use each one

Master Shopping List · Members

  • Every product across over a dozen vendors
  • Member pricing that saves thousands a year
  • Marketing, POS, hangers, soap, chemicals, equipment and more
  • Updated as we find better deals
Soap & chemicalsHangersPOS & paymentsMarketingEquipment+ more vendors

And it's just one of the dozens of tools our members use every day:

18 courses

Every Laundry Advisors course, on the app.

Weekly coaching

Live calls, all recorded so you never miss one.

1-on-1 strategy calls

Recorded video calls on anything laundromat.

The Innovators Lounge

Owners swapping what's working, every day.

One member told us his savings in the first month alone covered more than four years of membership.Member results vary.
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