The Hit List
Three tiers of businesses ranked by volume and how easy they are to reach, and how to build a list before you knock on a single door.
100
names on your list before day one. 8 to 12 visits fit in one morning.
Modules 3, 4, 13
Commercial laundry sales · 20 modules
The Best Commercial Accounts You Will Ever Have Are The Ones You Walk In And Get.
Not the ones who find you on Google. Not the ones who call from an ad. Cold To Contract is the exact door-to-door and phone system that built a high six-figure commercial wash and fold division inside my Wash Bar laundromats: who to target, the word-for-word scripts, the Leave-Behind Box, the Free Trial Close, and the 90-day plan to a full route.
Instant access. Every script written out. Lifetime updates. Built by a laundromat owner, not a sales trainer.
0
Modules, with a word-for-word script for every conversation you will have
$0
A year in recurring revenue from just 10 accounts at $500 a month
10-0%
Close rate on cold walk-ins over time, when you follow the system
0
Days from zero accounts to a full commercial route, on a day-by-day plan
The honest problem
You Already Know Commercial Is The Biggest Lever In Your Store.
You Already Know Commercial Is The Biggest Lever In Your Store.
So Why Don't You Have 20 Accounts?
Here is the real answer, and it is not the one you give people. It is not that you do not know commercial is big. Every owner knows a medical office can send 200 to 500 pounds a week, every week, for years.
It is that you own a laundromat. You did not get into this to walk into a doctor's office cold, get stopped at the front desk, and hear no from a receptionist. "I am not a salesperson." So you ran an ad. You dropped off some cards. You waited for the phone.
Meanwhile, every business within 15 miles of you that uses towels, scrubs, aprons, capes, or linens has a laundry problem they have never priced out. Most office managers have never done the math on what in-house laundry actually costs them. And nobody is walking in to show them.
The accounts are there. The margin is there. What is missing is not courage. It is the words, the box, the close, and the calendar.
Ads and Google
You pay every month and get households. Businesses do not search for a laundromat. They live with the problem.
Brings walk-ins, not accountsBusiness cards and flyers
Read by nobody, remembered by nobody, and they give the front desk no reason to walk it back to the boss.
No reason to callWaiting for referrals
The cheapest plan and the slowest. The accounts that came to you by accident are not a system, they are luck.
Not repeatableWe do not sell. We diagnose.
You are not selling laundry. You are solving a problem every business has and most have never thought about fixing. That is the core belief of this course, and it is the reason "I am not a salesperson" stops being true. Sales is not a personality. It is a sequence. When the words are written down, the box does the talking, and the trial does the closing, walking in cold stops being brave and starts being Tuesday morning.
- 1The words for every conversation, written out
- 2A box that keeps working after you leave
- 3A close that removes their risk, and yours
- 4A 90-day calendar that tells you what to do today
Run your own numbers
Ten Accounts At $500 A Month
Ten Accounts At $500 A Month
Is $60,000 A Year. Move The Sliders.
A single commercial account is not a sale. It is an annuity. Stack them and you have a six-figure division inside the store you already pay rent on, running on machines that sit idle during off-peak hours.
Your commercial route
Drag to match your market. The playbook's baseline is 10 accounts at $500 a month; a medical office alone can be more.
1 account50 accounts
$250 (a salon)$1,500 (a clinic or hotel)
Per year, recurring$60,000
Per month$5,000
Over three years, same accounts$180,000
Commercial gross margin, per the course40 to 60%
At $500 an account, 3 accounts pay for Cold To Contract in their first month. 1 account covers GROWTH every month after that.
Baseline figures come from the course: 10 accounts averaging $500 a month is $5,000 a month and $60,000 a year. Your accounts will be your accounts.
Say less. Close more.
Four Pieces Do The Selling
Four Pieces Do The Selling
So You Do Not Have To.
This is the part nobody handed you. Each piece removes one reason you have not walked in yet. Together they turn a cold walk-in into a contract, on a schedule.
The Box
The Leave-Behind Box opens doors, gets read after you walk out, and turns your second visit into a conversation with a friend.
< $2.50
to make. We produce about 200 a month for our stores. What is in it is Module 6.
Module 6The Scripts
Every conversation, word for word: the greeting, the gatekeeper, the second visit, the decision maker, the phone, the voicemail, the follow-up.
Every
objection you will hear at a front desk or across a desk, answered before you hear it.
Modules 7 to 11, 15The Free Trial Close
The close that gets past the final hesitation by removing their risk. Once a business has had its laundry handled, it almost never goes back.
$14,400
is what one $400-a-month account is worth over three years. The trial that lands it costs a fraction of that.
Module 12
Try it
Hear The Objection.
Hear The Objection.
Tap To See What Happens Next.
These are the exact lines you are afraid of hearing. Every one of them has a written response in the course, and every one of them keeps the door open.
Who you are walking in on
The Accounts Are Within 15 Miles
The Accounts Are Within 15 Miles
Of Your Store. Here Is Who.
Not every business is a good commercial customer. Module 3 ranks them by volume, pain, and how easy it is to reach the person who can say yes. Pick a tier.
Medical offices and clinics
Scrubs, lab coats, towels, gowns, drapes. Needs it done right and fast, and switching providers is a hassle, so they stay.
200 to 500lb / week
Veterinary clinics
Towels, blankets, scrubs, drapes. Heavily soiled, and staff hate dealing with it. They pay premium for someone reliable.
Premiumpricing
Dental offices
Bibs, towels, scrubs, lab coats. Smaller per account, but they are everywhere and easy to approach.
Everywhereeasy approach
Chiropractic and physical therapy
Sheets, towels, pillowcases. Multiple patients a day, high linen turnover, and they usually hate the laundry.
Highturnover
Restaurants and bars
Kitchen towels, aprons, chef coats, tablecloths. They already know they have a laundry problem because they fight it every shift.
100 to 300lb / week
Salons and barbershops
Towels, capes, robes. Consistent weekly volume, and the decision maker is usually standing right there.
50 to 150lb / week
Gyms and fitness studios
Towels, mats, uniforms. Boutique gyms especially, because clean towels are part of the premium experience they sell.
Premiumexperience
Spas and massage therapy
Sheets, towels, robes. Like salons, with more linen per visit.
Heavyper visit
Hotels and motels
Sheets, towels, pillowcases, robes. Takes longer to land, and can be worth thousands a month.
$1,000sper month
Assisted living and nursing facilities
Resident linens, staff uniforms, bedding. Massive volume, and often frustrated with their current provider.
Massivevolume
Construction and trades
Uniforms, shop towels, rags. Dirty, heavy, and they will gladly hand it off.
Gladlyoutsourced
Auto shops and dealerships
Shop towels, uniforms, seat covers. They want it off their plate.
Off theirplate
15
Miles. That is the radius the hit list is built in. Module 13 then gives you a playbook for each industry: what they launder, what hurts, and the angle that gets a yes. You never walk in generic again.
The math of a cold route
100 Names On A List.
100 Names On A List.
10 To 20 Accounts. Here Is How It Falls.
Cold door-to-door converts at 10 to 20 percent over time when you follow the sequence. You do not need everyone to say yes. You need a list, a calendar, and a follow-up system that does not quit.
Prospects on your listBuilt in Foundation Week, by geography
100businesses
First visits in two weeks8 to 12 a morning, 4 mornings a week
32 to 48boxes left behind
Accounts closed over time10 to 20 percent of the list
10 to 20recurring accounts
Recurring revenue at $500 eachEvery month, for years
$5K to $10Kper month
0%
of sales take five or more follow-ups. The Follow-Up System in Module 14 gives you the touch-by-touch cadence, the phone script, and the rule for when to move on, so the follow-up happens on a calendar instead of when you feel like it.
0%
of salespeople quit after one follow-up. That is why the business you walked into last month still does its own laundry. Nearly half the people who walked in before you gave up right before the finish line. You will not be in that half.
What is inside
Twenty Modules.
Twenty Modules.
From The List To The Contract.
Filmed by the person who still does this. Filter by where you are in the process.
Module 01
Welcome to Cold to Contract
The philosophy, the core belief, and why the accounts you go get beat the ones that find you.
Module 02
The Commercial Wash & Fold Opportunity
Recurring revenue, 40 to 60 percent margins, and machines earning during the hours they sit idle.
Module 03
Identifying Your Ideal Commercial Targets
Three tiers ranked by volume and access, and how to build a 100-name hit list by geography.
Module 04
Pre-Visit Research & Intelligence
The 5-minute research protocol and the three-line approach note that makes you the prepared one.
Module 05
The Mindset of a Closer
Reciprocity, SPIN, Sandler, and Challenger, translated into laundry. The psychology behind every script.
Module 06
The Leave-Behind Gift Box System
The box that opens doors: what goes in it, why each piece is there, how it works in the field, and how to make 200 a month.
Module 07
The First Visit
The five-step framework for a walk-in that plants a seed with the gatekeeper without asking for anything.
Module 08
Gatekeeper Scripts & Objections
Word-for-word responses to every front desk scenario, and why each one keeps the door open.
Module 09
The Second Visit
When to come back, what to say, how to pivot to the decision maker, and how the gatekeeper becomes your champion.
Module 10
Getting to the Decision Maker
The decision maker script, the discovery questions, and painting the problem for medical, restaurant, and salon accounts.
Module 11
Handling Decision Maker Objections
Happy with our provider. Too expensive. Need to think. Talk to my partner. Tried it before. Handled.
Module 12
The Free Trial Close
The most powerful closing tool in the course: how to structure it, present it, and run the trial so the account never leaves.
Module 13
Industry-Specific Playbooks
What each industry launders, what hurts, and the pitch angle for medical, restaurant, salon, gym, vet, and hotel.
Module 14
The Follow-Up System
The touch-by-touch cadence, the follow-up phone script, and when to move a prospect to the long-term list.
Module 15
Phone Cold Calling
30 businesses on the phone in the time it takes to drive to 5. The cold call script, the voicemail, and when to call.
Module 16
Pricing & Proposals
The per-pound model, pricing by account instead of a rate card, and the one-page proposal that gets a fast yes.
Module 17
Body Language, Tonality & Presence
The unspoken skills: stance, eye contact, inflection, pace, and showing up like someone who handles cleanliness for a living.
Module 18
Rehearsal & Role-Playing
Mirror, partner, recording, and car rehearsal, plus the weekly practice schedule so the words come out like your own name.
Module 19
Tracking, Pipeline & KPIs
The activity and conversion numbers to track, the eight pipeline stages, and the Friday review that tells you where to focus.
Module 20
Your 90-Day Launch Plan
Foundation, Blitz, Follow-Up, Conversion, Close. Day by day, from zero to a full commercial route.
Plus the written Cold To Contract Playbook and every tool the modules reference.
Nothing to build from scratch. Print the scripts, assemble the boxes, open the tracker, follow the calendar.
- The complete written playbook, all 20 modules
- Gatekeeper, decision maker, phone, voicemail, and follow-up scripts
- Leave-Behind Box build list and cost sheet
- Industry playbooks: medical, restaurant, salon, gym, vet, hotel
- Painting-the-problem scripts by industry
- Pipeline stages, KPI list, and the Friday review
- Weekly practice schedule and weekly route rhythm
- The 90-day launch plan, phase by phase
Module 20, interactive
Ninety Days. Five Phases.
Ninety Days. Five Phases.
Drag To Any Day And See What You Are Doing.
This is what "I'll get to commercial someday" turns into: a calendar. Every phase has a job, and the job is written down.
Your 90-Day Launch Plan
Day 1 of 90
Day 1Day 30Day 60Day 90
Foundation Week
Before you knock on one door, everything is built: the list, the boxes, the handouts, the tracker, and the words.
Who is teaching this
I Learned To Sell Where You Did Not Eat If You Did Not Knock.
Before laundromats, I spent years traveling the country for an estate planning firm, where my job was bringing in new clients. To work with us you needed a net worth of at least $20 million. So 99 percent of my job was cold calling, walking into large companies, getting past multiple gatekeepers, and sitting down with the CEO, the owner, whoever the decision maker was. Nobody handed me a lead. If I did not walk in, I did not eat.
Along the way I also built a home and auto insurance agency with well over 100 commercial clients, from mom-and-pop stores to body shops and towing companies. Same skill, different product: find the decision maker, diagnose the problem, earn the account.
So when I sold that business and got into laundry, and saw that every business within 15 miles had a laundry problem nobody was solving, walking in and closing them was the most natural thing in the world. Over five years, doing it myself and leaving the box, we grew commercial wash and fold at Wash Bar into a high six-figure revenue stream. The best accounts we have are still the ones I went and got.
This is not a sales trainer's course adapted to laundry. It is fifteen-plus years of walking in doors, written down for laundromat owners: every script tested on real gatekeepers, every objection heard across a real desk, and a box I still make about 200 of every month.
$20M+minimum net worth of the clients I prospected cold
100+commercial insurance clients landed the same way
5 yrsbuilding a high six-figure commercial laundry division
3Wash Bar laundromats in Oklahoma, staffed and running today
Be honest with yourself
Who This Is For.
Who This Is For.
And Who Should Not Buy It.
Buy this if
- You run wash and fold and your machines have hours to give during the week
- You have said "I should really go after commercial" more than once and never had a plan
- You are willing to give two mornings a week to walking in doors for 90 days
- You would rather follow a script that works than improvise and hope
- You want revenue that shows up every week whether it rains or not
Skip it if
- You want commercial accounts to come to you. They do not.
- You cannot pick up and deliver on a schedule, and will not build a way to
- You are looking for a way to sell commercial without ever talking to a business owner
- You will watch the modules, feel motivated, and never make the first fifty boxes
Get the system
Two Ways To Get It.
Two Ways To Get It.
One Decision.
Either way, you are walking into your first business inside two weeks with a box in your hand and the words in your head. GROWTH just means you are not doing it alone.
Not sure which? Answer three questions.
Takes ten seconds. It just highlights the card that fits.
Do you want only this system, or everything Laundry Advisors has made?
Do you want a weekly room of operators, and me, looking at your pipeline?
How do you want to pay?
Pick an answer for each question and the right card lights up below.
Cold To Contract
The complete commercial sales system. Yours for good.
$1,497one time
Instant access. Lifetime updates.
- All 20 modules, from the hit list through the 90-day plan
- The written Cold To Contract Playbook
- Every script: gatekeeper, decision maker, phone, voicemail, follow-up
- The Leave-Behind Box build list and the Free Trial Close
- Industry playbooks, pricing model, and one-page proposal
- Pipeline tracker, KPIs, and the 90-day launch plan
Secure checkout. Instant access. Digital product, all sales final.
GROWTH Mastermind
Cold To Contract, plus the room that makes sure you actually walk in.
$497per month
A third of the course price to start. Cancel anytime.
- Cold To Contract included, every module and tool
- Every course we have made, dozens and counting
- 100+ SOPs, handbooks, guides, and playbooks
- Weekly live mastermind call. Bring your pipeline every Friday.
- 24/7 community of laundromat owners running the same route
- One-on-one onboarding call to get you started
- Full refund if you do not find value in your first month
Every member starts with a one-on-one call. Full access right after it.
3
Accounts at $500 a month pay for Cold To Contract in their first month. The 90-day plan has trials running by day 46.
1
Account covers GROWTH every month. Everything else in the room is on top of that.
$60K+
Per year at 10 accounts. That is the number you are comparing the price to, and 10 is where most operators start, not where they stop.
Payback math uses the course baseline of $500 an account. Your accounts will be your accounts.
Questions
What Operators Ask Before They Buy
Straight answers. If your question is not here, email [email protected] before you buy, not after.
Should I buy the course or join GROWTH?
If you want this one system and you are confident you will walk in the doors, buy the course. If you want me and a room full of operators looking at your pipeline every week, plus every other course and playbook we have made, join GROWTH. Cold To Contract is included in GROWTH, so you never pay for it twice.
What exactly do I get for $1,497?
Instant, lifetime access to all 20 modules, the written Cold To Contract Playbook, word-for-word scripts for the gatekeeper, the decision maker, the phone, voicemail and follow-up, the Leave-Behind Box build list and cost sheet, the industry playbooks, the pipeline stages and KPI tracker, the weekly practice schedule, and the 90-day launch plan. Updates are included.
I am not a salesperson. Can I actually do this?
This course was built for exactly that person. Every conversation you will have is written out word for word, the Leave-Behind Box does most of the talking, and the Free Trial Close removes the pressure from the decision. You are not pitching. You are asking questions and leaving a box.
Sales is a sequence, not a personality. The sequence is the course. The first visit is the hardest. By the tenth, you are in a groove.
Do I need a van or a delivery driver?
Commercial accounts expect pickup and delivery on a schedule, so you need a way to do it. Most operators start with the vehicle they already have and grow into a driver as the route fills. The pricing module builds delivery cost into your per-pound rate so the route pays for itself.
How much time does this take each week?
The weekly rhythm in the 90-day plan is two mornings of in-person visits, one block of phone calls, one production session for boxes, and a Friday pipeline review. A single morning of visits covers 8 to 12 businesses because the list is grouped by geography.
Do I need wash and fold running already?
Cold To Contract is a sales system. It assumes you can process commercial volume once you land it. If you do not have wash and fold yet, GROWTH includes the courses that build it, and Cold To Contract is included there too, so that is the better door for you.
Will this work in a small town?
The hit list is built within a 15-mile radius, and even a small town has dentists, a clinic, salons, restaurants, a vet, and a nursing home. In smaller markets there is usually nobody else walking in, and the decision maker is often standing at the counter when you do.
I already have a few commercial accounts. Is this still for me?
Yes. A few accounts that came to you is not a system. The course gives you the targeting, the cadence, the tracking, and the close so you can add accounts on purpose. The pricing module also helps you fix the rates on the ones you already have.
How fast will I see results?
The 90-day plan puts your first visits in week two, second visits and decision maker conversations by week four, trials running by day 46 to 70, and trial accounts converting in days 71 to 90. Cold visits convert at 10 to 20 percent over time.
How fast it moves depends on your market, your list, and whether you keep the calendar. No specific outcome is promised.
How does joining GROWTH work?
Every member starts with a one-on-one onboarding call. We walk you through the dozens of courses and 100+ documents so you know exactly where to start. Request your call, and you have full access, including Cold To Contract, right after it.
Is there a refund?
Cold To Contract is a digital product with instant access, so all sales are final. GROWTH comes with a full refund guarantee if you do not find value in your first month.
Do I get updates?
Yes. Lifetime access, and when something changes in how we sell commercial at Wash Bar, it goes into the course at no extra cost. I am still walking in doors, so it keeps getting sharper.
Last thing
The Businesses That Need You Are Doing Their Own Laundry Right Now.
- $60KA year from 10 accounts at $500 a month. Recurring.
- 200-500Pounds a week from a single medical office
- < $2.50To make the box that opens the door
- 90Days, on a calendar, from zero to a full route
Here is the honest version. You are already paying rent on the building, the water, and the payroll. Your machines have hours to give. Every business within 15 miles of you that uses towels, scrubs, aprons, or linens has a laundry problem they have never priced. They just do not know it yet.
The gap between you and a six-figure commercial division is not nerve. It is the words for the front desk, the box that keeps talking after you leave, the close that removes their risk, and a calendar that tells you which doors to walk through on Tuesday. All of that is in the course, in the order you should do it.
Do not wait for the perfect time. Do not wait until you feel ready. Make the first fifty boxes this weekend. Hit the road on Monday. The first visit is the hardest. By the fiftieth, you are a machine.
Josh ChapmanFounder, Laundry Advisors. Owner, Wash Bar laundromats.
Get Cold To Contract
Twenty modules, every script, the box, the close, and the 90-day plan. Your first walk-in is two weeks away.
GROWTH starts with a one-on-one onboarding call and comes with a full refund guarantee in your first month.
