Facebook Marketing for Laundromats and Wash-and-Fold: From Zero to Fully Booked

1. Module 1: Foundations That Prevent Wasted Money

   3 lessons

   1. Lesson 1.1: Your 3 Laundromat Ad Goals (Pick 1 Primary)
   2. Lesson 1.2: Your “Offer Ladder” For Laundromats (So Ads Actually Convert)
   3. Lesson 1.3: Your Tracking Mindset

2. Module 2: Setup Like A Pro (Business Manager, Assets, Access)

   2 lessons

   1. Lesson 2.1: Create Or Clean Up Meta Business Manager
   2. Lesson 2.2: Structure Your Accounts If You Have Multiple Stores

3. Module3: Pixel, Events And Conversions API (The Engine)

   5 lessons

   1. Lesson 3.1: Pixel Basics (What It Does)
   2. Lesson 3.2: Create A Pixel
   3. Lesson 3.3: Install Pixel On Your Website
   4. Lesson 3.4: Verify Events (DO NOT SKIP THIS)
   5. Lesson 3.5: Conversions API (CAPI) In Plain English (ADVANCED)

4. Module 4: Your Audience System (1 To 5 Miles, Plus The Smart Stuff)

   5 lessons

   1. Lesson 4.1: The Laundromat Targeting Framework
   2. Lesson 4.2: Radius Targeting Done Right (1, 2, 3, 5, Miles)
   3. Lesson 4.3: “Every Imaginable Way” To Target Within 1 To 5 Miles
   4. Lesson 4.4: Retargeting Audiences (Your Highest ROI) (ADVANCED)
   5. Lesson 4.5: Lookalikes From Existing Customers (The “Clone Machine”)

5. Module 5: Your Campaign Architecture (What To Run, Always)

   2 lessons

   1. Lesson 5.1: The 3-Campaign System For Laundromats
   2. Lesson 5.2: Objective Selection For Laundromat Offers

6. Module 6: Creative That Prints Money (Because Targeting Is Not Enough)

   3 lessons

   1. Lesson 6.1: The 8 Laundromat Ad Angles That Consistently Work (The Good Stuff)
   2. Lesson 6.2: Your Must-Have Asset List (Build Once, Reuse Forever)
   3. Lesson 6.3: Copy Formulas That Work For Laundromats

7. Module 7: Building Your First Campaigns Step-By-Step

   4 lessons

   1. Lesson 7.1: Campaign Build Checklist
   2. Lesson 7.2: The “Local LAUNDROMAT Lead Machine” Campaign (Recommended Starter)
   3. Lesson 7.3: The “Local WASH-AND-FOLD Lead Machine” Campaign (Recommended Starter)
   4. Lesson 7.4: PICKUP AND DELIVERY Campaign That Builds Dense Routes

8. Module 8: A/B Testing, The Right Way

   2 lessons

   1. Lesson 8.1: What To Test (And What Not To)
   2. Lesson 8.2: Simple A/B Testing Framework

9. Module 9: Optimization And Scaling

   3 lessons

   1. Lesson 9.1: The 72-Hour Rule
   2. Lesson 9.2: What Metrics Actually Matter
   3. Lesson 9.3: Scaling Without Breaking Performance

10. Module 10: Retargeting Sequences That Feel Personal, Not Creepy

    1 lesson

    1. Lesson 10.1: Retargeting Ad Sequence (7 To 21 Days)

11. Module 11: Advanced Tactics And “Meta Tricks” That Actually Matter

    4 lessons

    1. Lesson 11.1: Offline Conversions (Massive For Laundromats)
    2. Lesson 11.2: Messaging Ads Done Right
    3. Lesson 11.3: Creative Fatigue And Refresh Cadence
    4. Lesson 11.4: The “Content Engine” That Makes Ads Cheaper

12. Module 12: Your Weekly Operating System (So This Is Sustainable)

    1 lesson

    1. Weekly Routine (20 To 45 Minutes)

13. Bonus: Copy, Paste and Use My Facebook Swipe Files

    5 lessons

    1. BONUS 1: 20 High-Impact Instant Form Headlines
    2. BONUS 2: 20 High-Impact Call-To-Action Ideas
    3. BONUS 3: Lead Follow-Up Scripts (Text + Message)
    4. BONUS 4: Pro Tips For Using These Scripts
    5. My Best Performing Facebook Ads (WITH IMAGES YOU CAN USE)